Know Your Status

Context & Challenge

#YOU4KNOW is a youth-facing HIV awareness campaign, delivered as a GIZ / develoPPP project, built to break stigma and drive testing among young people — an audience that switches off the moment communication feels clinical or preachy.

Our Role

VALUECOMM designed the campaign's identity and message system and produced its assets across physical activation and social channels.

Strategic Approach

A bold, unmistakably young identity carrying one clear, repeatable call to action — know your status — engineered to travel from campus activations to social feeds without losing energy or meaning.

Make knowing your status feel like a confident, everyday choice — not a clinical instruction.

What We Delivered

• Campaign design and messaging
• Posters, banners and cut-outs
• Social media campaign content graphics
• Event and on-site branding
• Branded merchandise, with add-on concepts proposed to the client

Execution

Rolled out from on-campus activations through to social media, held together by one identity and one call to action.

Result / Impact

A single, consistent call to action carried across every campus and social touchpoint — a bold, unmistakably young identity that made knowing your status feel like an everyday choice.