Knowledge.
Skills.
Empowerment.
01
Media Masters Series
01Media Masters Series
A structured programme for executives, spokespeople and communications professionals who need to perform under real media conditions — not just understand media theory.
Who it's for
C-suite executives, designated spokespeople, and senior communications staff who are, or are about to be, the public face of their organisation.
Learning outcomes
- Handle an unscripted, adversarial, or hostile question without losing composure or message control
- Bridge from a difficult question back to a prepared key message credibly
- Understand how Ghanaian newsrooms select, frame and prioritise stories
- Perform confidently on camera and in live radio/TV formats
02
Corporate Storytelling Series
02Corporate Storytelling Series
For institutions that have real impact to show but struggle to turn it into a story anyone outside the organisation actually wants to hear.
Who it's for
Communications teams, programme staff and leadership at organisations with genuine achievements that current reporting or messaging isn't capturing.
Learning outcomes
- Identify which internal facts and data actually constitute a story
- Structure an organisational narrative with a clear protagonist, stakes and outcome
- Adapt one core story across formats — written, video, and live presentation
03
Executive Media Training
03Executive Media Training
One-on-one or small-group preparation for executives ahead of a specific high-stakes media moment — a launch, an investigation, or sustained press interest.
Who it's for
Individual executives or a small leadership team preparing for identified, time-bound media exposure.
Learning outcomes
- Develop and rehearse key messages specific to the moment at hand
- Practise live interview formats with realistic follow-up questioning
- Build personal on-camera and on-air presence
04
Crisis Communication
04Crisis Communication
Preparation for the moment an organisation would most regret being unprepared — built around realistic scenario simulation rather than a policy document nobody reads until it's too late.
Who it's for
Leadership and communications teams responsible for an organisation's response during a reputational or operational crisis.
Learning outcomes
- Stand up a functioning crisis communication response within the first critical hours
- Assign and rehearse spokesperson roles before a real crisis, not during one
- Draft holding statements and stakeholder communication templates in advance
05
Presentation & Public Speaking
05Presentation & Public Speaking
For professionals who need to present with authority — to a board, a conference, a donor panel, or camera — and currently don't.
Who it's for
Managers, technical specialists and executives who present regularly but haven't had formal training in doing it well.
Learning outcomes
- Structure a presentation around a single clear argument, not a slide-by-slide narration
- Manage nerves and physical presence in front of a live or virtual audience
- Handle audience questions, including hostile or unprepared ones
06
Journalism & Broadcast Development
06Journalism & Broadcast Development
Skills development for working and aspiring journalists and broadcast professionals, drawing on VALUECOMM's own production and newsroom experience.
Who it's for
Journalists, broadcast production staff, and institutions building internal media/communication capacity.
Learning outcomes
- Apply sound editorial judgement under deadline pressure
- Produce broadcast-standard packages across TV, radio and digital formats
- Understand the production workflow from assignment to broadcast
Custom Programmes
Built around your organisation's specific need.We train executives, spokespeople and communications professionals to a standard built on two decades of newsroom and campaign experience. Select a programme to see who it's for, the outcomes and the format.